Destination Wexford five-year plan
County Wexford Chamber was represented by CEO Paula Roche at the launch of Fáilte Ireland and Ireland’s Ancient East’s five-year Destination and Experience Development Plan (DEDP) for County Wexford on July 14.
With Wexford already welcoming approximately 919,000 domestic visitors annually - generating over €210 million in tourism revenue - the DEDP aims to build on this success by positioning the county as a world-class, year-round coastal destination for both domestic and international visitors.
Unlock potential
Supported by Wexford County Council and a broad network of tourism and hospitality stakeholders, the plan outlines ambitious goals through six catalyst projects, each with multiple actions designed to unlock economic potential and enhance visitor experiences. Examples include:
Wexford Visitor Attractions – e.g., expanding the Irish National Heritage Park to include a shoreside Viking Village
Wexford Town – e.g., developing a new approach to visitor orientation
Hook Head Peninsula – e.g., creating a masterplan to link wider tourism destinations and axis towns
Forth Mountain – e.g., developing outdoor facilities for biking and water sports
Greenways & The Outdoors – e.g., completing the New Ross to Waterford Greenway, feasibility studies for further links and a riverside trail in Enniscorthy
Coastal Activity Centres – e.g., new water sports facilities in Curracloe and marina development at Courtown
Enabling projects
The DEDP also includes a range of enabling projects focused on tourism clusters, visitor experience development, accommodation growth, festivals and events, climate action, Wexford food experiences, and international visitor readiness.
This strategic plan signals an exciting and united step forward for County Wexford - creating new opportunities, strengthening communities, and showcasing the very best of what our region has to offer.
Pictured (l–r): Paul Keeley, Failte Ireland; Breege Cosgrave, Wexford County Council; Elizabeth Hore, Wexford County Council; Paula Roche, County Wexford Chamber; and Orla Delaney, Failte Ireland.