China Fáilte Workshop – Wexford

Did you know in 2018 Ireland welcomed almost 90,000 Chinese visitors and this number is set to double by 2025?
  How well is your team equipped to meet the cultural needs and provide a Chinese welcome to visitors from China market? This is a FREE Introductory half-day workshop, providing an introduction to servicing the needs of Chinese visitors and providing a culturally appropriate welcome. It is suitable for all staff teams who engage with Chinese visitors – from Retail to Attractions and Activities, Accommodations to Food & Beverage, Entertainment to Transport, and provision of Public Amenities.
Date:Tuesday, 28 May 2019
Venue:Ferrycarrig Hotel, Ferrycarrig, Wexford Y35 Y9TA
Registration:Registration begins at 09:30
Duration:Workshop will run from 10:00 – 13:30
 Register today to secure your place
Why attend? China is the largest outbound tourism source market in the world and European travel from China is increasing at a phenomenal pace. With direct flights from three Chinese hubs to Ireland now and growing numbers combining a UK and Ireland trip, Ireland enjoyed an estimated 90,000 Chinese visitors in 2018 Visitor numbers from China to Ireland are expected to double by 2025 as Ireland has everything the Chinese visitor is looking for in a holiday – cities, shopping, history, nature, rural culture, and sightseeing. Toensure you are ready to benefit from these visitors, your team must be equipped to meet their cultural needs, and this Programme is designed to help you get started. After this half-day workshop, your staff will understand the cultural nuances of this market and will be better equipped to meet the needs of the Chinese visitor, and ensure a welcoming, engaging, and profitable interaction with your experience.

The Programme includes:
Insights Understand the potential size and value of this market to your business, including when and how they tend to travel Appreciate the motivations, needs, expectations, and behaviors on holiday so you can optimize the visitor experience and sales opportunities Digital and social media habits of Chinese travelers
Practical Advice Understand the profile of this customer Gain tips on ways to make their visit more memorable Learn some communication tools and key phrases in the Chinese language(s) Appreciate ways you can welcome Chinese visitors
This is an introductory workshop, which forms part of the China Ready Suite of programmes by Fáilte Ireland. It can serve as a precursor to the full Business Accreditation China Ready Programme, certified by COTRI (China Outbound Tourism Research Institute) which is recognised by Chinese Outbound Tours Operators.

Further information about the China Ready COTRI Accredited Business Programme is available from your local Fáilte Ireland representative, or contact

Do not miss the opportunity to learn more about China, how to provide a China visitor welcome, and explore the potential to grow business from this market.

Remember toRegister today and encourage others in your team to do so too.

Access more free Fáilte Ireland Supports In less than 10 minutes get a business performance report direct to your own mailbox. Take the Brexit Readiness Check today Access a host of practical Fáilte Ireland online resources, tools, checklists and templates designed specifically for the tourism industry.