PTSB the new brand name of Permanent TSB

Permanent TSB has announced a major overhaul of its brand and business repositioning as a full-service, customer-focused personal and business bank.

The move is a major statement of intent, reflecting the much larger scale and business diversification of the bank, its customer focus, and growing ambitions for the coming decade. This is the first full rebranding and repositioning of the bank since the launch of the Permanent TSB brand in 2002 following the merger of then Irish Permanent and then TSB Bank.

PTSB – some key elements

  • A complete rebranding of the bank as PTSB – an acronym of the bank’s full name and current brand (permanent tsb).
  • The introduction of a new customer promise – Altogether More Human – which emphasises PTSB’s intentions as a full-service personal and business bank, to bring great technology and great people together to meet customers’ changing needs and deliver a better banking experience.

The rebrand builds on the bank’s €200 million investment in technology and digital capabilities to enhance customer experience on its online banking platform and digital app. It also recently invested €25 million in support of the refurbishment of its 25 new branches opened earlier this year in communities across the country.

PTSB has also invested significantly in its people, welcoming more than 330 new staff from Ulster Bank, including Business Direct and Private Banking Teams, and increasing its front-line and customer support staff by 150 over the past year.

PTSB customer experience

The Bank has also invested in improving its customer experience and has put in place a number of initiatives to further support customers, including the introduction of a host role in all 98 branches and the establishment of a vulnerable customer support team, as well as partnering with O’Cualann Co-housing Alliance to enable the development of social and affordable homes across the country.

The Bank also recently introduced ‘PTSB Protect’, a new feature to its banking app which will help prevent customers falling victim to fraudulent scams.