South East Radio Unrivalled at No. 1*

The latest JNLR shows that South East Radio is the undisputed market leader in Co. Wexford right across the board:
63,000 adults listen to South East Radio every week – that’s over 50% of the population of Co. Wexford.  53,000 listeners tune in everyday, 43,000 in Co Wexford and another 8,000 adults in bordering Counties.
The highest earners with the largest disposable income listen to South East Radio every day. Nobody has more listeners in this category than South East Radio and that’s a JNLR FACT.
Of the 70,000 housekeepers in Co. Wexford, 41, 000 listen to South East Radio every week. Housekeepers are defined as those in the household that do the weekly shop and manage the household spending budget. They are an important target audience to businesses in Co Wexford. With 29,000 housekeepers listening in every day they form the heartland of listeners to South East Radio. No other radio station comes close to reaching this audience in Co Wexford.
South East Radio has almost double the market share of its nearest national competitor and has 2.5 times the market share of its regional competitor. What is market share and why is it so important?….market share measures time spent listening to radio, the average Co. Wexford adult according to Ipsos MRBI spends 215 minutes each day listening to radio with 80 minutes spent listening to South East Radio.
A survey released last week by the ESRI highlighted that County Wexford has the 3rd highest level of youth unemployment (15-24yrs) in the Country. It went on to say that the spending ability of the sub 40 market had been heavily impacted by the recession. We already knew that adults in the 35+ age group are generally more financially secure and have a high level of disposable income but as spenders they have now become even more important to businesses in Co. Wexford. 36,000 35+ adults listen to South East Radio.
Award winning content keeps listeners tuned in each and every day. South East Radio offers the best of local, national and international news and sports and JNLR says that no one comes close in delivering the local formula better than South East Radio.
Creating an advertising campaign with South East Radio couldn’t be easier. Ring 053 9145200 and our sales team will take it from there whilst you get ready to watch your sales grow!
For more information on advertising with South East Radio contact sales on 053 9145200 or email or see
*JNLR/IPSOS  MRBI  Apr 12- Mar 13 (Joint National Listenership Research  Ipsos MRBI)-