Unravel the Mystery of Digital Marketing

Wexford Chamber in association with the Wexford County Enterprise Board, is hosting a free iON Digital Marketing Roadshow, “Want To Be Liked or Want To Be Rich?” during Chamber Week 2013.   

Business Owners, Marketing & Communication Professionals and Managing Directors are invited to attend this workshop on Thursday 19th September in the Talbot Hotel Wexford from 8.00am – 9.30am. Guest speaker, Niall McKeown, Managing Director at iON will question if digital marketers are picking the right tactics and illustrate how to evaluate and create a high performance digital marketing strategy.
Commenting on the new iON Roadshow Series, Niall McKeown of iOn said, “Digital strategy does not come from creating visual concepts, great websites, interesting tag lines or social engagement. Strategy comes from identifying near term challenges and overcoming them.”

“The success or failure of a digital marketing campaign is won and lost in the strategy planning phase of a project. The challenge marketers face is that they don’t have the right systems in place to create an effective, high performance digital strategy. All of the top performing businesses have a robust digital strategy underpinning their success,” concluded Niall.

Speaking about the event, Madeleine Quirke, CEO, Wexford Chamber said that, “one of the difficulties experienced by many digital marketers is in recognising what opportunities exist in the marketplace.  We are beginning to realise that ‘likes’ do not necessarily equate to revenue.  This current workshop will focus on how to create a digital strategy for your business using a tried and tested method of strategy creation, helping you make the right decisions for your business.”

Since 1999, iON have helped the world’s largest brands, small businesses, non-profits and public organisations in 15 countries construct and implement integrated digital strategies to give them a competitive advantage. Using a team of specialists in areas such as analytics, usability, online marketing, copywriting, online PR, design, SEO, SEM and social media, iON has helped businesses extract results from digital marketing. 

Pre-booking is essential. To attend this free workshop please contact Wexford Chamber on 053 9122226 or email office@wexfordchamber.ie