84% of Irish companies now using Internet Marketing

According to recent research by the Marketing Institute of Ireland 84% of companies are using Internet marketing and social media tools to build better relationships with customers. The same research also highlighted that 67% of companies will use email campaigns to promote their business, followed by blogging at 55% and search engine optimisation at 52%.

Commenting on the research findings Gavin Redmond, Creative Development Manager with Wexford based Daralinn Digital Academy said, “Digital marketing is a relatively new field and one that is growing in importance for Irish businesses as more consumers flock to research and buy on the Web. From a marketing point of view, the targeting options that services like Google and Facebook Ads give us are simply incredible.”

In response to growing demand Daralinn Digital Academy has recently launched a new FETAC Level 5 Award in Internet Marketing. This practical course, taught in a bespoke computer training laboratory, will equip participants with a range of skills of benefit to any type of business.

The course will cover email marketing, search engine optimisation, Google Ads and also a range of social media platforms such as Twitter, Facebook and Linkedin.

Participants will receive tuition from some of Ireland’s most experienced social media practitioners including Zara Sheerin, Managing Director, Mint Digital Media; Paul Killoran, CEO, www.starlight.ie and winner of Two Irish Web Awards, and Conor Lynch a digital strategist and social media trainer with over 12 years of experience with blue chip clients such as Vodafone, ESB International, Guinness and others.

“This course provides employees who may have had limited exposure to Digital Marketing in the past, with an opportunity to upgrade their skills and learn from award winning tutors. It is vitally important in the digital age to master these new technologies and trends to remain relevant in business”, added Redmond.

In addition to Digital Marketing the Daralinn Digital Academy also provide tuition in Digital Photography and Apple, Adobe and Microsoft Certification in their training facilities in Wexford and Dublin. The training company is one of only four providers in Ireland to be recognised as an Accredited Apple Training Centre.

For further information on various courses please see www.digitalacademy.ie