New Brand Name announced for SouthEast European Capital of Culture 2020 Bid – Three Sisters 2020

WexfordWaterford, Wexford and Kilkenny have joined forces to make an official bid for the title of European Capital of Culture Southeast 2020 and today (May 15th) the new brand for the three counties bid has been announced as ‘Three Sisters 2020’.

The brand name which draws on the three rivers of the three counties, The Barrow, the Nore and the Suir will help to reaffirm the connection amongst the three South East counties and also assist in setting the unique regional bid apart within the bid process.

Commenting on the announcement of the new brand Michael Quinn, Bid Director said, “We are delighted to unveil this new brand for the South East’s European Capital of Culture bid.  This is one of the many steps the bid process will be taking along the way and we are excited to announce this as the first step in a series of exciting opportunities for the people of Waterford, Wexford and Kilkenny to engage with the ‘Three Sisters 2020’ Bid process.

This Bid is for the people of the South East but it also needs to be ‘by’ the people of the South East and it is a real opportunity for the region. We have some really great activities planned for everyone to come on board with the bid process and we will be announcing these over the coming weeks. We look forward to working with everyone across the region to help make Three Sisters 2020 a reality.”

The ‘Three Sisters 2020’ can be found on Twitter, Facebook, Instagram and YouTube at ‘Three Sisters 2020’.

The European Capital of Culture is designated by the European Union for a period of one calendar year during which the host city or region organises a series of cultural events with a strong European dimension.