The latest independent radio listenership survey, conducted by Ipos/MRBI shows that South East Radio listeners stay tuned for longer time periods than any other radio station in Leinster, almost one and a half times longer than its nearest competitor. South East Radio is the provincial leader recording the highest percentage of daily listeners.
With 63,000 adults tuning in every week South East Radio is the station favoured by most adults in Co. Wexford. 54,000 listeners tune in everyday; 41,000 in Co. Wexford and another 13,000 adults in neighbouring hinterlands.
Housekeepers, the very important target group to the business community in Co. Wexford, continue to keep their dial tuned to South East Radio with over 50% of all housekeepers listening in every week. They are a core audience group to South East Radio with no other station achieving these audience levels.
Content is key to recruiting and maintaining listeners to South East Radio which translates into advertising and sponsorship opportunities, borne out by the recent arrival of Dave Redmond to the South East Radio Breakfast Show. Dave brings with him a wealth of local, national and international presenting experience. Combining the new and the old is proving to be popular with the Breakfast Show listener. New programmes features include Secret Celebrity, and Bits of Hits.
In recent weeks South East Radio has also welcomed new arrivals in the form of new sponsorship deals signed with Gala Supermarkets, J. Donohue BMW for our financial reports and Bank of Ireland for our Saturday morning business show South East Radio’s Business Matters.
Creating an advertising campaign with South East Radio couldn’t be easier. Ring 053 9145200 and our expert sales and creative team will design an effective advertising and marketing campaign tailored specifically for your business or product.
*JNLR IPSOS/ MRBI Jan 13- Dec 13 (Joint National Listenership Research- Ipsos/ MRBI)
Pictured: Dave Redmond, Presenter of South East Radio’s Breakfast Show 7-10am weekdays.