European Commission – SME Retailers Survey

Twin transition for Retail SMEs

You have been invited to complete this survey as a representative of a small or medium-sized retail enterprise (SME) based in a Member State of the European Union.

This survey is part of an independent study commissioned by the European Commission.

The objective of the study is to collect stories of small retailers who have transformed or tried to transform their business to make it greener, more digital and/or introduce customer-centric solutions.

The European Commission would like to better understand how small retailers evolve, what helps their transition and what hinders it. This is important in particular in the current times marked by the COVID crisis and economic uncertainties.

This is why we invite you today to share your retail story!

Whether your story is more or less of a success, we want to listen.

Some of the success stories will be included in a compendium of EU success stories that the European Commission will publish at the end of this project.

If your transformation has not been a success, we want to learn about the difficulties you have experienced on your way. This will help the European Commission better shape its future policies and act together with national, regional, and local authorities to support small retailers in their green and digital transition.  The survey takes 15 minutes to fill in.

The survey will remain open until August 20, 2022. Questions marked with * are compulsory.

Your contribution is very important, and we thank you for your participation and time!

For further information about the study, you can contact

More information on the study can be found in the Support letter attached.


Click Here to complete the SURVEY